Gulf Stream Asset Management, LLC Selects LKM for Creative and Interactive Projects
Gulf Stream Asset Management, LLC, an institutional asset manager of $3.8 billion of corporate credit portfolios for global institutional investors, has selected Charlotte-headquartered marketing agency LKM to revamp the company’s website and develop a new corporate identity.Gulf Stream Asset Management, LLC, an institutional asset manager of $3.8 billion of corporate credit portfolios for global institutional investors, has selected Charlotte-headquartered marketing agency LKM to revamp the company’s website and develop a new corporate identity.The website serves as a vital link between Gulf Stream Asset Management and its investors, providing web-based reporting and access to monthly and quarterly transaction reports. LKM’s enhancements to the site will not only create a more user-friendly experience for institutional investors, it will also reflect the expanded service offerings Gulf Stream Asset Management will extend to investors such as a multi-strategy credit hedge fund.
The new corporate identity created by LKM will reflect the recent expansion of Gulf Stream Asset Management, including the company’s opening of a New York City office and the acquisition of a majority stake in Gulf Stream in spring 2008 by Istithmar World Capital, the private equity and alternative investment arm of Istithmar World, which opens new doors for global growth.
“We selected LKM to address our company’s marketing communications needs after a thorough, competitive agency search,” said Mark Mahoney, president of Gulf Stream Asset Management. “Our deliberate process and stringent selection criteria helped us find a strong, talented partner in LKM – an agency whose most compelling strength is perhaps that they listened, understood our needs and offered smart solutions.”
About Gulf Stream Asset Management, LLC
Founded in 2002 by established professionals with extensive experience in debt capital markets, leveraged and structured finance, Gulf Stream is a leading U.S.-based institutional asset manager focused on the management of global institutional investments in the corporate credit markets. Gulf Stream presently manages approximately $3.8 billion of corporate credit assets in 10 investment funds. The company is headquartered in Charlotte, N.C., and also has an office in New York.
