North Carolina
Natural scenic beauty in a restful, relaxing atmosphere. That’s what consumers look for in their vacation. And that’s what North Carolina offers through 300 miles of beaches on barrier islands, and the highest mountains east of the Mississippi.
As consistent as the beauty of North Carolina is the dedication to the positioning. The creative keeps pace with a changing market, but the focus of the message never wanders.
Since LKM has handled North Carolina Tourism revenues for the state increased from $6 billion to more than $15.4 billion. Third party ROI research conducted in 2006 estimated a return at $15.71 in state and local tax revenues for every dollar invested in advertising.
